The Business Case For Network Audio

Chris Wildfoerster, Axis Communications Business Development Manager for Audio, and a member of SIA’s Audio & Intelligent Communication Committee, penned this in-depth read in SDM on the business case for security systems professionals adding network audio to their security portfolios.

“”Did you know that in many installations, analog speakers could outnumber network cameras by as much as 10 to one? That’s a multi-billion-dollar market ripe for conversion from analog to an intelligent network audio solution.””

Chris Wildfoerster

Axis Communications

Chris makes the argument that the addition of network audio to overall business operations adds a valuable new revenue stream with a healthy ROI. From the piece, Chris writes, “Did you know that in many installations, analog speakers could outnumber network cameras by as much as 10 to one?That’s a multi-billion-dollar market ripe for conversion from analog to an intelligent network audio solution. Adding network audio to your security portfolio could increase your average project revenue by as much as 30 to 40 percent. At the same time, replacing your customer’s antiquated analog system with an intelligent audio solution adds a proactive element to their camera system for deterring threats and enhancing business operations – such as customer service, site safety, and emergency notification.”