Louroe joins U.S. Secretary of Commerce Penny Pritzker

Louroe Electronics Joins U.S. Secretary of Commerce Penny Pritzker on Her First Trade Mission

Delegation will make stops in Mexico City and Monterrey

LOS ANGELES, January 30, 2014 – U.S. Secretary of Commerce Penny Pritzker today announced that Louroe Electronics, the world leader in audio monitoring technology, will be one of 17 export-ready companies to join her first-ever trade mission, which will make two stops in Mexico from February 3-7. The trade mission is specifically focused on promoting U.S exports and business opportunities in key industry sectors, including advanced manufacturing, information and communications technology, and health IT and medical devices. The delegation will go to Mexico City and Monterrey.

“Louroe is honored to accompany Secretary Pritzker on her trade mission to Mexico,” stated Richard Brent, President and CEO of Louroe Electronics. “We couldn’t have accomplished the increase in our business without the value of the International Trade Administration within the U.S. Department of Commerce. This is a prime example of our government’s commitment to putting our tax dollars to work for the public. We are confident that we will continue to make great strides towards providing the best in-market value audio technology into Mexico as a result of this trip.”

“Exports are an essential component for spurring growth and creating jobs in America, and I am glad that Louroe Electronics will be joining me on my first trade mission to explore U.S. exports and business opportunities in Mexico,” said Secretary Pritzker. “The United States and Mexico have strong business ties and increasing opportunities for trade and collaboration between our two nations will help bolster economic success across our border.”

Business Development Missions organized by the Department of Commerce provide a unique opportunity for businesses interested in exploring export opportunities overseas. Participating

U.S. companies will meet with prescreened potential partners, agents, distributors, representatives, and licensees. The agenda will also include meetings with high-level national and local government officials, networking opportunities, and country and industry briefings.

The United States and Mexico enjoy a strong commercial relationship – Mexico is the United States’ second-largest export market and third-largest trading partner. Twenty-two states in

America depend on Mexico as the first or second destination for exports, and more than $1.25 billion in goods and services are traded between the United States and Mexico every day, supporting millions of jobs in both countries.

Mexico’s proximity to the United States, its growing middle class, and the full implementation of the North American Free Trade Agreement (NAFTA) have created a market ripe for U.S. companies. Bilateral trade between the United States and Mexico was almost half a trillion dollars in 2012, and the United States exports more to Mexico than to all of Brazil, Russia, India and China combined.

Media Contacts:

Maize Marketing, Inc.
Kevin Friedman
kevin@maizemarketing.com
818-849-5114
Office of Public Affairs
mgoldberg@doc.gov
202‐482‐4883